Dasha Levchuk
Graphic designer from Kyiv, Ukraine. Currently based in Madrid.
10+ years in design. Specializes in typography, lettering and identity.
Former Graphic Designer at Banda Creative Agency and Balbek Bureau architecture and interior design studio.
Description of the creative workshop (distance)
In this distance workshop you will explore the creative process behind creating a logo. We will walk you through the most important terms and principles of typography and lettering, as well as the digital tools needed to make a good logo and present it to a client. Step by step we will go from analog sketches to vectorization of your work to basic animation of a final logo.
Preparation of participants – advanced.
Number of participants max 15 people.
We will communicate in English at this distance workshop.
Participants of the workshop will receive Certificates.
DETAILED SCHEDULE
25th of April
10 – 11.30 am What Is a Good Logo?
11:30 – 12 pm Break
12 – 13 pm Basic terms and concepts in typography.
13 – 14 pm Typography vs lettering
14– 15 pm Break
15 – 16 pm Visual storytelling
16 – 17 pm Tools and materials
17 – 18 pm Choose your project
26th of April
10 – 11:30 am Typography: history and classification
11:30 – 12 pm Break
12 – 13 pm Modular font
13 – 14 pm Adobe illustrator intro
14 – 15 pm Break
15 – 16:30 pm Practice
16:30 – 18 pm Feedback session
27th of April
10 – 11:30 am Introduction to lettering
11:30 – 12 pm Break
12 – 13 pm Practice
13– 14 pm Feedback session
14 – 15 pm Break
15 – 16 pm Analog to digital
16 – 17pm Practice
17– 18 pm Feedback session
28th of April
10– 11:30 am Animation
11:30 – 12 pm Break
12 – 14 pm Adobe After Effects intro
14 – 15 pm Break
15– 16 pm Practice
16 – 17pm Presentation: examples and sources
17– 18 pm Feedback session
29th of April
10– 14 pm Project presentation and feedback session
Participants need to have a Phone with camera, Notebook with Adobe Illustrator, Photoshop, After Effects installed. Students that don’t have Adobe subscription may use a 7 days free trial period.
Although the workshop is not covering calligraphy, students who are experienced in calligraphy will be able to create their logo based on it. For that they will need paper suitable for ink, ink and other necessary instruments.
Workshops will be held at the Klaipėda Faculty of the Vilnius Academy of Arts in the auditorium named after Prof. A. Kliševičius. Address Daržų st. 18, Klaipeda
The works of the participants of the creative workshops will be exhibited on the website of the School of Calligraphy and Lettering Art: https://www.ink4.art/ and on the school social accounts.